So I have decided that it’s blog time. Why now? Why at all? A couple of questions that I try to ask my self before any venture, and the answer came from a very unusual place – A graduation speech that I read almost 2 years after graduating. There was one line that seems to have stuck with me: “You have to ask yourself the hard questions every night. What did you do today to get you closer to reaching your goals and what did you learn today?”
This immediately got me thinking – I don’t think I have ever asked myself that question. Everyone has been asked, “What did you learn from [insert experience]?” but how many times have you asked it of yourself? So, I decided to ask myself the “hard” question. “What have I been doing to get me closer to my goals?” I quickly discover that’s an impossible question to answer unless you have your goals laid out. Which led me to another even harder question. What are my goals? I thought; the same as everyone else – get a place I would be proud to call home, find someone to start a family with and hopefully do some good out there. Now, those are pretty standard goals, and solid ones at that but a little ways down the road and awfully vague (Vaugé for some of you). What is something that I want to accomplish that is more immediate? Now, having a blog was not on my radar. I didn’t even think I was that good of a writer. And then it hit me. Goal number one; become a better writer. It’s the perfect answer and opportunity to the question that started it all.
I have decided to write about the “hard” questions. What did I learn today? more importantly, I think – what did I fail at today? What are my real goals? What did I do to get me closer to them? How did I help someone today? Think of this as a career journal not only for me, but hopefully you – My friends, colleagues, and fellow students of life.
Now lets be realistic. It’s going to be almost impossible to write everyday. I’ll just chalk that one up to the goal column. Once a week seems to be reasonable. I’m thinking Saturday mornings, I will write about my week. For you young advertising professionals and students – what I learned in the seed of my career. And how those lessons get me closer to moving up the ladder. I hope this will help you to avoid some trip wire.
Lesson number one: Be a good writer, even if you are an Art Director.